Women: Representations in AdvertisingUploader: Damuro 3 years ago Subscribe 10
Schultz and Megan Graham - 23 hours ago. Sam Gale, head of the company's ad department, decided that a single fictional spokeswoman should sign the response letters and decided on the name Betty Crocker. Emerging images By the s, dramatic changes had occurred in the depiction of women in advertising. The '50s During the s, most advertisers portrayed women as wives and mothers. Research that showed a definitive correlation between eating disorders and advertising gained prominence in the s.